Business Education
All potential course offerings in the subject of Business Education are listed alphabetically below. Please Note: In any given year, whether a course is offered depends on the number of requests received for that course.
BUSINESS AND MARKETING ESSENTIALS | Credits: 0.5 | Terms: 1 | Course #: 121590
Grades: 10, 11, 12
Prerequisites: None
Standard Course Level 1
Description: An introductory course that enables students to acquire a realistic understanding of business and marketing processes and activities. Students examine fundamental economic concepts, the business environment, and primary business activities. Students develop and understanding of skills in such areas as customer relations, emotional intelligence, financial analysis, human resources, management, information management, marketing, operations, professional development and strategic management.
INTRODUCTION TO BUSINESS AND MARKETING | Credits: 0.5 | Terms: 1 | Course #: 120510
Grades: 9, 10, 11, 12
Prerequisites: None
Standard Course Level 1
Introduces students to the application of fundamental business principles. This course examines the relationship of economic systems, governance, regulations, and law upon business operations. Students survey and apply the concepts of career development, business ownership, finance and accounting, economics, marketing, management, operations, human resources, regulations and business ethics. Culmination of student learning is a business plan project.
PRINCIPLES OF MARKETING | Credits: 0.5 | Terms: 1 | Course #: 121991
Grades: 9, 10, 11, 12
Prerequisites: None
Standard Course Level 2
Presents students with the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Culmination of student learning is a marketing plan project.
HOSPITALITY AND TOURISM MARKETING | Credits: 0.5 | Terms: 1 | Course #: 121590
Grades: 10, 11, 12
Prerequisites: None
Description: Hospitality and Tourism Marketing courses introduce students to and help them refine marketing and management functions and tasks that can be applied in food service, lodging, tourism, and recreation careers. Students will: Analyze the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution with a focus on hospitality and tourism marketing, demonstrate marketing competencies through the use of hospitality and tourism marketing role-plays, apply the marketing processes and strategies to business and the individual consumer, develop hands-on projects using marketing principles with emphasis on career opportunities in hospitality and tourism marketing, invite local and national guest speakers (via speakerphone or Skype) to our classroom to discuss marketing career opportunities in the greater 4 Corners region.
MARKETING IN ACTION | Credits: 0.5 | Terms: 1 | Course #: 121991
Grades: 9, 10, 11, 12
Prerequisites:
Description: Marketing in Action is a rigorous introduction to Marketing, International Business, Management, Entrepreneurship and Finance. Using technology and traditional Marketing techniques, students will research and produce an 18-30 page academic paper and presentation for the class. Students have the option of becoming DECA members and presenting their project at the DECA State Leadership Conference, held annually in late February at the Broadmoor Hotel in Colorado Springs. Here they will compete against students from around the state, with a chance to advance to the DECA International Career Development Conference (locations vary annually). Additional fees apply for DECA members.
MARKETING WORK EXPERIENCE | Credits: 0.5 | Terms: 1 | Course #: 121980
Grades: 11, 12
Prerequisites:
Description: Student must be concurrently enrolled in Marketing Work Experience Class in order to enroll in MWE internship. Students will: earn school credits for working under the supervision of an experienced supervisor and instructor/coordinator, document work hours in order to earn the proper amount of credit, arrange for employer evaluations of job performance, become eligible for optional early release from school to work in a paid position locally.
SOCIAL MEDIA, ADVERTISING & PROFESSIONAL SALES | Credits: 0.5 | Terms: 1 | Course #: 121652
Grades: 10, 11, 12
Prerequisites: none
Description: Social Media, Advertising & Professional Sales will explore the advertising and selling functions of marketing. Students will be able to analyze critique and create effective print, digital and multi-media advertisements. Upon successful completion, students will also be able to gain entry-level employment in a retail merchandising enterprise by mastering professional selling techniques. Students will understand the role merchandising plays in creating a successful customer experience, develop and demonstrate ethical sales techniques within the marketing process, examine how social media and retail merchandising have impacted 21st century consumer trends, learn the principles of advertising and how to use advertising techniques to increase awareness, profits and brand image, study and demonstrate advertising principles of media, copy, layout, and create a comprehensive advertising campaign for a local business as a final project.
SPORTS AND ENTERTAINMENT MARKETING | Credits: 0.5 | Terms: 1 | Course #: 121630
Grades: 10, 11, 12
Prerequisites: None
Description: Sports and Entertainment Marketing courses introduce students to and help them refine marketing and management functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, and the sales or rental of supplies and equipment. Students will: Analyze the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution with a focus on sports and entertainment marketing; demonstrate marketing competencies through the use of sports and entertainment marketing role-plays; apply the marketing processes and strategies to business and the individual consumer; develop hands-on projects using marketing principles with emphasis on career opportunities in sports and entertainment marketing; invite local and national guest speakers (via speakerphone or Skype) to our classroom to discuss marketing career opportunities on Broadway, Hollywood, the video game industry, the ski industry, the NFL, NHL, NBA, MLB.