Durango High School

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Business Education

 All potential course offerings in the subject of Business Education are listed alphabetically below.  Please Note: In any given year, whether a course is offered depends on the number of requests received for that course. 

 

  

HOSPITALITY AND TOURISM MARKETING | Credits: 0.5 | Terms: 1 | Course #: 121590

Grades: 10, 11, 12

Prerequisites: None

Description:  Hospitality and Tourism Marketing courses introduce students to and help them refine marketing and management functions and tasks that can be applied in food service, lodging, tourism, and recreation careers. Students will: Analyze the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution with a focus on hospitality and tourism marketing, demonstrate marketing competencies through the use of hospitality and tourism marketing role-plays, apply the marketing processes and strategies to business and the individual consumer, develop hands-on projects using marketing principles with emphasis on  career opportunities in hospitality and tourism marketing, invite local and national guest speakers (via speakerphone or Skype) to our classroom to discuss marketing career opportunities in the greater 4 Corners region.

  

INTRODUCTION TO BUSINESS AND MARKETING | Credits: 0.5 | Terms: 1 | Course #: 120510

Grades: 9, 10, 11, 12

Prerequisites: None

Description: Introduction to Business and Marketing gives students a chance to explore many aspects and careers within the world of business in a fun, engaging manner.  Students will gain and learn to apply knowledge in the following areas: Focus on the operation of business in the United States, develop a basic understanding of the fundamentals of the economy, the business cycle, marketing, management, tools of business, the financial system, and social responsibility, understand and compete in a stock market game while also gaining a basic understanding of long-term investing, and develop and present a basic marketing plan for their own small business including logo, website, and Facebook page.

 

MARKETING IN ACTION | Credits: 0.5 | Terms: 1 | Course #: 121991

Grades: 9, 10, 11, 12

Prerequisites: 

Description: Marketing in Action is a rigorous introduction to Marketing, International Business, Management, Entrepreneurship and Finance. Using technology and traditional Marketing techniques, students will research and produce an 18-30 page academic paper and presentation for the class.  Students have the option of becoming DECA members and presenting their project at the DECA State Leadership Conference, held annually in late February at the Broadmoor Hotel in Colorado Springs.  Here they will compete against students from around the state, with a chance to advance to the DECA International Career Development Conference (locations vary annually).  Additional fees apply for DECA members.  

 

MARKETING WORK EXPERIENCE | Credits: 0.5 | Terms: 1 | Course #: 121980

Grades: 11, 12

Prerequisites:

Description: Student must be concurrently enrolled in Marketing Work Experience Class in order to enroll in MWE internship. Students will: earn school credits for working under the supervision of an experienced supervisor and instructor/coordinator, document work hours in order to earn the proper amount of credit, arrange for employer evaluations of job performance, become eligible for optional early release from school to work in a paid position locally.

 

SOCIAL MEDIA, ADVERTISING & PROFESSIONAL SALES | Credits: 0.5 | Terms: 1 | Course #: 121652

Grades: 10, 11, 12

Prerequisites: none

Description: Social Media, Advertising & Professional Sales will explore the advertising and selling functions of marketing. Students will be able to analyze critique and create effective print, digital and multi-media advertisements.  Upon successful completion, students will also be able to gain entry-level employment in a retail merchandising enterprise by mastering professional selling techniques. Students will understand the role merchandising plays in creating a successful customer experience, develop and demonstrate ethical sales techniques within the marketing process, examine how social media and retail merchandising have impacted 21st century consumer trends, learn the principles of advertising and how to use advertising techniques to increase awareness, profits and brand image, study and demonstrate advertising principles of media, copy, layout, and create a comprehensive advertising campaign for a local business as a final project.

 

SPORTS AND ENTERTAINMENT MARKETING | Credits: 0.5 | Terms: 1 | Course #: 121630

Grades: 10, 11, 12

Prerequisites: None

Description: Sports and Entertainment Marketing courses introduce students to and help them refine marketing and management functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, and the sales or rental of supplies and equipment.  Students will:  Analyze the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution with a focus on sports and entertainment marketing; demonstrate marketing competencies through the use of sports and entertainment marketing role-plays; apply the marketing processes and strategies to business and the individual consumer; develop hands-on projects using marketing principles with emphasis on career opportunities in sports and entertainment marketing; invite local and national guest speakers (via speakerphone or Skype) to our classroom to discuss marketing career opportunities on Broadway, Hollywood, the video game industry, the ski industry,  the NFL, NHL, NBA, MLB.