The winning team, 3G-F, was comprised of DHS students Elise Gilleland, Dalton Garrett, Teagan Garand and Chantel Foltz. Their campaign’s slogan was “From our Family to yours”, highlighting the Ski Barn’s commitment to providing fun, safe ski equipment to families. 3G-F’s campaign also included print ads, direct mail, email, a radio ad, a sales promotion plan and a social/digital media plan. They also included a plan to enhance Ski Barn’s visual merchandising by matching the newly chosen logo with a new paint scheme on the outside of the building.
“3G-F’s proposal creates a seamless customer experience across all media: traditional, digital and brick and mortar. We think the ideas contained in “From our Family to Yours” will cement Ski Barn’s position as the #1 alpine ski outfitter in the 4 corners for many years to come”, commented group leader Gilleland.
“I was very impressed but not surprised with the quality of work from all the teams. We have already implemented ideas from several of the groups on social media and plan to do more in the coming months” commented Ski Barn Marketing Manager Malara.
Among other winners was the agency Black Diamond Advertising, which won the prize for a logo redesign. Students Marcus Meyers, Nicholas Woodward and Braden Lyons collaborated on a logo that places a family on a ski lift chair which is also an outline of a barn (see attached illustration). “I had a lot of fun on this project and didn’t realize marketing could be a possible career option for me. Now I do. ”, commented Lyons.
SMAPS class helps students build immediate skills that can help them gain employment and succeed in the business world. Students wanting to go further with their projects can become DECA members and compete against Colorado’s best emerging business leaders.